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CAA Annual Report : 2011
3 ceo’s report Ms Krystina Brown Overall it has been an industrious year, and a busy one for our dedicated staff. The directors on the national board reviewed their strategic plan, taking into account changes in the environment that would impact on the current objectives and priorities. During the 2010-2011 year national registration for chiropractors has continued to be a strong focus for CAA National (CAAN). By the end of 2011 all chiropractors will have been transitioned into the new scheme with a common renewal date for registration. Consultations with AHPRA, the Chiropractic Board of Australia (CBA) and its committees have been a major part of our activity. CAAN was appointed by the CBA as one of two approved assessors of Formal Learning Activities for CPD and at financial year end had assessed 145 seminars. The CAAN has been invited to nominate a representative to serve on the consultative body assisting the CBA with a review of the Code of Conduct over the next 12 months. We have provided written input into the revision with the first consultation meeting taking place in October 2011. The impact of the CBA Advertising Guidelines has seen CAAN re-examining its public education and promotional program. Materials were scrutinised to ensure that they comply and chiropractors were also requested to review the content of their websites to ensure compliance. Future material will be examined closely to minimise the risk for members and the CAAN being in breach of both the guidelines and the legislation. Significant activity was generated during the year from increasing media exposure (not all positive) which provided some challenges for the profession and the Association. Several submissions from a single member of the public were sent to Minister Roxon which initiated CAAN representatives meeting with her adviser to discuss the points raised in the submissions, which were mostly misleading and inaccurate. To assist with media responses the CAAN, in conjunction with the Macquarie University Department of Chiropractic, has developed a database of chiropractic related research. The CAAN Board, with the assistance of consultants, has put together several dedicated statements about chiropractic suitable for responses to the media and government. The ‘Just Start Walking’ community service initiative was developed this year, complete with an iPhone app. There has been a significant uptake by individuals and chiropractors across Australia who have organised walking programs in their communities. Together with ‘Straighten Up Australia’ these are useful resources to promote spinal health and to feature chiropractic publicly both in Australia and globally. During the year the CAAN appointed a Government Relations Consultancy, InsideOut Strategic, headed by Phil Staindl. This has resulted in several visits to Canberra to meet with advisors to the Health Minister, Minister for Defence, the Coalition, Veterans’ Affairs and health bureaucrats.
2012 Annual Report